Ritu Surana
Designer Ritu Surana, born into a family renowned for its expertise in fine jewellery, was surrounded by the allure of craftsmanship from a young age. Her early years were filled with vivid memories of her mother, adorned in rich and opulent fabrics, effortlessly exuding elegance. Watching her mother drape herself in these exquisite sarees, Ritu developed a fascination for both design and textiles. This deep-rooted admiration soon blossomed into a profound passion that would shape her path.
In 2008, Ritu embarked on her own creative journey, drawn by the beauty of handwork sarees and the intricate narratives they carried within each thread. She recognised that these sarees were not merely articles of clothing, but symbols of a rich cultural heritage—each one painstakingly crafted, embodying centuries of tradition. What started as an appreciation for the artistry of these garments soon evolved into a lifelong devotion to preserving and reinterpreting this age-old craft for modern times.
Under her expert guidance, handwork sarees have flourished into an exquisite collection that marries the timeless with the contemporary. Her designs honour the legacy of traditional craftsmanship, while offering a fresh perspective, appealing to the modern woman who values both heritage and innovation. Today, Ritu Surana’s Designs are celebrated not only for their aesthetic beauty but for the stories they tell—woven into every stitch, they represent a bridge between the past and the present, inviting women to embrace elegance with purpose and pride.
Ritu Surana’s design philosophy is a harmonious blend of tradition and innovation, where each creation is a tribute to the timeless elegance of handcrafted textiles.Inspired by her early years, watching her mother adorn sarees that echoed the heritage of Indian craftsmanship, Ritu’s vision goes beyond aesthetics—it is about preserving stories, emotions, and a cultural legacy through design. Her collections are a canvas where the intricate artistry of Rajasthan’s handloom weaves meets the sophisticated sensibilities of the modern world. With a deep respect for artisans and their craft, Ritu is dedicated to uplifting the skilled hands behind each garment, ensuring their work continues to be cherished and celebrated globally. She strives to bring a contemporary relevance to traditional techniques, merging the old with the new to create pieces that are both wearable and enduring. Every design reflects her belief that fashion is not just about appearance, but an embodiment of history, craftsmanship, and cultural identity, brought to life with a fresh, modern flair..